How To Get Your First Microblading Clients
Over the past few weeks, many of you have connected with us to tell us about you and what you want to accomplish within the field of permanent cosmetics.
Many of you have recently graduated a course and are starting to set up your business and trying to get your first clients.
One of the most beautiful things about this industry is the great degree of freedom it offers. You can choose to get a job with a studio, but most people become self-employed, and that’s great.
It’s great, but it’s not easy. You are the only person responsible for generating an income and that’s scary. It certainly makes you envy those people who have a guaranteed income every two weeks.
The cool thing is, the benefits of you making it in this industry being self employed will be so satisfying you will never look back.
Getting your first Microblading clients might seem like a daunting task at first. You’ve studied the technique. You’ve spent countless hours sketching hair strokes on your notebooks. You trained with models, refined your consultation skills and graduated from the training.
But what now? Are your clients going to start calling you or walking into your studio out of the blue?
No.
It will take some time and some work on your side. But if you put in the hard work, in time you can guarantee your clients will start to pour in.
We have put together this list of steps you can take to make it easier to get started. There’s also a workbook you can download by clicking here, which summarizes this info and makes it easy for you to print out and keep it with you.
1. Getting Started
License Requirements
First, you need to look into licensing. Your local authorities might regulate permanent cosmetics, or not. You could face serious trouble with the authorities if you are found to be in violation of regulations. So, spare yourself a future headache and research.
If you live in the United States, we have compiled a list of state licensing requirements for you.
Some of the most common license requirements are:
- A certification from a school and training hours
- A complete blood-borne pathogens course
- A Hepatitis B vaccine (or a decline form)
- Be associated with a licensed establishment for body art.
Insurance
Whether it is a requirement or not, you should look into getting insurance. You need to have insurance, it’s that simple. In case of a lawsuit or any other nasty business, your insurance will have your back. Don’t skimp on the research and find an insurance agency that insures permanent cosmetic professionals.
Porfolio
Now that you have made sure you can operate legally in your county and state, you will need to start working on your portfolio. It is very important that you document every person you work on when you are starting out. Naturally, your portfolio will be the #1 thing your potential clients will want to see before they book with you.
It may be hard to get clients right away without having a portfolio. Consider offering your services at a reduced price or for free in exchange for practice. Many independent professionals do this when they are just starting out like photographers, hair stylists, graphic designers, journalists, etc.
Photograhy
Eventually, you might want to invest in a good digital camera. A good digital camera will allow you to take stunning before and after shots of your clients. We recommend a DSLR camera, a white backdrop and some good lighting. Cell phone shots will do just fine for you, too, but if you want to set up a beautiful website with high quality before and after shoots, this would be a good investment.
A camera and photography kit will be pricey, so if you’re just starting out, we recommend you use your phone. Instagram is the #1 platform for Microblading, so you need to make sure you get yourself a profile.
A camera and photography kit will be pricey, so if you’re just starting out, we recommend you use your phone. Instagram is the #1 platform for Microblading, so you need to make sure you get yourself a profile.
Make sure you set up a good profile that guides your potential customers to how to contact you. You will want to use a collage app for making your posts to set the before and after side by side.
We love PicsArt for making collages. It’s simple and offers a gazillion more options. It also allows you to easily add a watermark to your picture. You should always put your name or your Instagram username on all of your pictures. This will ensure no one appropriates themselves of your work.
Hashtag, Hashtag, Hashtag
Use hashtags! If you post something on your Instagram account and you don’t use hashtags, that post might as well be invisible. People find your profile because of hashtags. The more hashtags, the more visibility your post will have. Some of the most common and popular hashtags for microblading are:
- #Microblading
- #MicrobladingEyebrows
- #Micropigmentation
- #Eyebrows
- #EyebrowsOnFleek
- #MicroStroking
- #Brows
- #PermanentMakeup (even if the image isn’t permanent makeup, it’s within the category)
- #SemiPermanentEyebrows or #SemiPermanentBrows
- #PermanentCosmetics
- #SemiPermanent
- #FeatherBrows or #FeatheredEyebrows
Instagram shows a count for each hashtag as you are typing, so you will known which are more popular. You should not discard one because it only has a few thousands. A potential client may find you by tapping on one of those less popular hashtags — you never know!
Videos
Spruce up your Instagram portfolio with videos to your feed. Videos are very popular within this industry on Instagram.
Video ideas:
- Close up of mascara brush brushing the eyebrow hairs in the opposite direction. Shows underlying work of art!
- Client reacting to seeing themselves on a mirror
- Loop of client moving new eyebrows up and down.
2. Self Branding
No matter your position in this industry, branding is huge.
It’s important because this industry is about the individual. Your clients want to know about YOU because they are going to trust you with their face.
First impressions count. Don’t doubt it for a second. An unkempt and unprofessional appearance will cost you many future clients, so dress sharp.
Professional Headshots
Consider investing in some professional headshots. This industry is about beauty and image. You should portray that which you sell. A beautiful headshot will make all the difference in all of your social media profiles vs a pixelated car selfie.
You Need a Website
If you’ve always run away from technology and wrinkled your nose at words like “plug-in,” “widget,” and “domain,” we’re sorry to tell you you’re going to have to learn a little bit about this.
Luckily, it is now easier than ever to build an online presence and you won’t have to dish out thousands of dollars to build it either. Websites like WordPress, Wix, Squarespace, and Shopifymake it easy for people without coding knowledge to set up a beautiful, user-friendly website to showcase their services.
You can build a free website with Wix or WordPress, but you will not have a unique domain. By this we mean, if your name is “Alice in Browland” your free website address will www.aliceinbrowland.wordpress.com.
If you need to keep costs down and don’t want to pay for a website, it is an option, but it is not very professional. It is very possible to create the website of your dreams with limited to zero coding knowledge and with about $100-200 USD. All you need is time and patience.
WordPress
We recommend going with WordPress to build your website, as we have. WordPress is the most popular content management system in the world, as it powers millions of websites you would never suspect —27% of the internet, to be exact. WordPress allows you to build a beautiful website with little to no coding knowledge and makes it easy peasy to create posts, pages, etc.
You should know that there are two sides to WordPress: A self-hosted WordPress, where you can get “www.aliceinbrowland.com” without the added .wordpress.com, and there is free WordPress, which offers exactly that and with limited customizing capabilities. If you are confused about the difference, check out this article which does a great job of explaining it.
Hosting
Now, before you buy your domain with that super catchy and cool name you want for your brand, you will need a hosting service. Hosting is what allows you to have your own domain name and it is a safe place to store all the files your site will generate, ensuring it is always accessible.
There are many hosting services, but not all them are good or worth your money. We recommend going with BlueHost. We have used it many times and love their customer service and affordability. Plus, they have a one-click installation of WordPress that will make it super easy to set up your website.
BlueHost includes a free domain (or several, depending on which plan you choose) and free access to WordPress.
Premium Themes
After you get your hosting, you will need a theme. A theme is a predesigned set up for your website that allows you to basically drag and drop and skip tedious hours of coding. WordPress offers free themes, but for better customization, we suggest you purchase a premium theme.
A premium theme can cost anywhere between $29-60 USD, but trust us, it is SOOOOOOOO worth it. Who wants to (or knows how to) start a website from scratch when you can use a theme?
If you choose BlueHost as your hosting provider, they will refer you to the Mojo Marketplace to search for a theme there. From experience, we have found the Mojo Marketplace to be lacking in premium WordPress themes, especially when compared to ThemeForest.
Choosing a theme will probably be the most fun you’ll have in this whole process. ThemeForesthas over 30,000 different themes to choose from, so you won’t lack choices there. We love that they not only offer a huge selection of themes, but also plugins and other things you’ll need if you want to get really serious about your website. They also have thousands of tutorials on nearly everything tech related that will certainly come in handy when you’re building your website.
A Catchy Name
If you are thinking of starting your own studio, you will need to come up with a good name. Take a look at the successful studios out there and see what’s working, but take your time. You don’t want to rush coming up with a name because once you name your business and start building your brand, it is not a good idea to go and change it.
Alternatively, you may want to just use your own name for your brand if you are not going to open a studio, and that’s great, too. Some artists use their name and a recognizable alias, like “the brow queen” for example.
Whatever you choose, make sure it is not already taken and that all of your social media and graphic design uses the same the name as it will help maintain a consistent image across all platforms.
For more details You can contact us:
1212 Central St, Evanston,IL 60201
E-mail: todah3@gmail.com
Ph No: (630) 841-4930
www.eyebrowbyjudith.com
Source: microbladinghub
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